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4 Reasons GOPPAR Should Be on Your List of KPIs

Looking for a hotel KPI that’s guaranteed to support a stronger hotel performance plan? Try gross operating profit per available room (GOPPAR) on for size. Sure, the top line matters—you can’t turn a profit without revenue—but the bottom line is a true measurement of all hotel revenue and expense. That’s where GOPPAR becomes the gold standard of hotel KPIs.

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