Home / Innovation / Strategic Analysis and Its Position in a New Product Launch – By Briana Gilmore

Strategic Analysis and Its Position in a New Product Launch – By Briana Gilmore

Which comes first: refining your 'elevator' pitch, or strategic analysis? You can create a solid business model through sweat equity that can be differentiated from the competitive landscape, that cultivates brand loyalty, and that can be scaled up even before you win any hackathons or win over any investors. So, the answer is clear: strategic analysis comes first.

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