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STR: U.S. occupancy, rate ‘slightly’ up last week

U.S. hotel performance data for the week ending July 25 showed slightly higher occupancy and room rates from the previous week, according to the latest data from STR.

Compared to the same week in 2019, occupancy was down 37.9 percent to 48.1 percent while average daily rate was down 27.3 percent to $99.24 and revenue per available room fell 54.8 percent to $47.75.

But despite the year-over-year declines, U.S. occupancy has risen week over week for 14 of the past 15 weeks, although growth in demand (roomnights sold) has slowed. 

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Top Markets

Aggregate data for the top 25 markets showed lower occupancy (40.8 percent) and ADR ($97.32) than all other markets. 

Norfolk/Virginia Beach, Va., was the only one of those major markets to reach a 60 percent occupancy level (66.1 percent). 

Four additional markets reached or surpassed 50 percent occupancy: Detroit (55.2 percent), Atlanta (50.5 percent), Philadelphia/New Jersey (50.4 percent) and San Diego (50 percent). 

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (22.7 percent); New Orleans (28.3 percent); and Miami/Hialeah, Fla. (30.7 percent).

Of note, in New York City occupancy reached 36.3 percent, up slightly from 35.9 percent the previous week. In Seattle, occupancy was 35.1 percent, an increase from 34.2 percent the previous week. 

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