Home / Innovation / STR: Room rates, occupancy up in mid-July

STR: Room rates, occupancy up in mid-July

For the week of July 12-18, U.S. hotel performance data showed slightly higher occupancy and room rates from the previous week, according to the latest data from STR.

Compared to the same week in 2019, occupancy was down 38.9 percent to 47.5 percent, average daily rate was down 28 percent to $98.56 and revenue per available room was down 56 percent to $46.87.

U.S. occupancy has risen week over week for 13 of the past 14 weeks, although growth in demand (room nights sold) has slowed recently. 

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

Aggregate data for the top 25 markets showed lower occupancy (40.3 percent) and ADR ($97.16) than all other markets. 

Norfolk/Virginia Beach, Va., was the only one of those major markets to reach a 60 percent occupancy level (64.5 percent). 

Two additional markets surpassed 50 percent occupancy: Detroit (53.1 percent) and Atlanta (50.6 percent). 

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (22 percent); Miami/Hialeah, Fla. (30.1 percent); and Orlando (30.1 percent). 

Of note, in New York City, occupancy was 35.9 percent, down from 37 percent the previous week. In Seattle, occupancy was 34.2 percent, up from 32.4 percent the previous week. 


Check Also

STR: U.S. hotel occupancy holds steady

STR: U.S. hotel occupancy holds steady jfox Fri, 09/25/2020 – 10:37 Post Views: 4