Wyndham Hotels & Resorts has opened the 63-room Microtel by Wyndham in George, Wash.—the brand’s first hotel to use the Moda prototype.
Centered on minimalist design, Moda is meant to streamline the development process and provide “large, incremental savings” for owners. The prototype’s ultimate goal, the company claimed, is “midscale aesthetic and performance but at economy costs.”
Originally designed with the understanding that cleanliness and efficiency are of increasing importance to travelers—now even more so in today’s environment—Wyndham said Microtel’s approach is creating strong interest from developers looking to add Moda to their portfolios.
The Moda prototype was developed in collaboration with Microtel owners and architecture firm Hoefer Wysocki. Moda reduces Microtel’s total footprint by nearly 30 percent versus the previous prototype and delivers more than 70 percent of rentable space. The prototype includes a three-story and a four-story option.
The Microtel by Wyndham George is also the brand’s first hotel in the state of Washington. Another Microtel by Wyndham featuring the Moda prototype is slated to open later this year in Hot Springs, Ark. Other markets under development include Destin and Fort Walton Beach, Fla.; Saint Rose and Chalmette, La.; Asheville, N.C.; and Midland, Texas.
Wyndham has 9,300 franchised hotels across approximately 90 countries.