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Canadian Travel Searches Indicate Initial Signs of Hotel Recovery

TORONTO— According to Expedia Group search data, Canadians are increasing their intent to travel this summer and shifting their focus towards local trips. While Canadian domestic-travel searches steadily dropped throughout March and into April, Expedia Group data indicates average gains of nearly 20 per cent week-on-week, since mid-April, on domestic-travel searches for trips in August.

In addition to rising domestic travel intent, data from Canadian-based market-research firm Leger reveals favourable sentiment among Canadians to re-open hotels across the country.

Data from mid-April to mid-May shows nearly 45 per cent of travellers looking for hotels in August are seeking three-star lodging accommodations. Alternatively, the data shows a higher propensity to spend on four-star properties with searches coming in just under 30 per cent, compared to the two-star searches at nearly 25 per cent.

According to Leger, 67 per cent of Canadians are comfortable with hotels re-opening, but would like to see certain steps taken as part of the re-opening process, including practiced social distancing and increased cleanliness measures. Across the provinces, British Columbians are most eager to see hotels re-open at 76 per cent, while 68 per cent of Quebecers and 64 per cent of Ontarians would like to see hotels re-open.

To ensure customers can book with confidence, Expedia Group created a new feature for lodging partners to highlight their health and hygiene measures, including contactless check-in and check-out, hand sanitizer available to guests, enhanced cleaning measures and social-distancing plans.

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