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One Adversary, One Challenge, One Goal

Let’s Get Through This Together

In this week’s issue of Canadian Travel Press, industry veteran, Brett Walker offers a thoughtful contribution on the challenges that he believes the industry faces in the war against COVID-19 and, no matter what those challenges are, hope that the industry will persevere.

Walker writes:

“We’re a positive industry by nature but COVID-19 is pushing our sunny disposition to the limit. I’ve heard many times ‘we’ll get through it.’ Yes, the industry will, but make no mistake about it, we’re fighting a war. Battles will be won and lost.”

He continues:

“Legions of health care workers are on the front lines. Essential services are mobilized and fueling the fight. The rest of us are hunkered in, staying out of sight, biding our time. It’s bound to be a long time.

So yes, we’ll get through it but there will be casualties. The ‘new normal’ compared to the ‘old normal’ isn’t going to be a matter of degrees; it’s going to entail an entirely new outlook and a whole different set of calculations.”

So, what might this new normal look like?

To find out the answer to the question Walker poses, check out this week’s issue of CANADIAN TRAVEL PRESS.

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