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Fuel App Expands Features with Digital Key

MYRTLE BEACH, S.C. — Software and marketing-services provider Fuel has expanded the digital-key functionality of its mobile app for independent and boutique hotels.

Enabled through a successful integration with ASSA ABLOY, the newly incorporated technology allows hotel properties with the Fuel Contactless Mobile App and ASSA ABLOY locking systems to let guests access their assigned guestrooms using their mobile phone as a digital key. The feature also allows guests to check-in remotely, bypass the front desk and go directly to their rooms upon arrival at a hotel property.

“We have been developing and perfecting our Contactless Mobile App for over three years,” says Stuart Butler, COO of Fuel. “As consumers look to travel again in the midst of the pandemic, safety is their primary concern — as evidenced by the findings in our most recent COVID-19 Leisure Travel Sentiment Study. The Fuel Contactless Mobile App eases these safety concerns and provides a seamless, contactless guest experience at a very affordable price.”

The app’s features allow users to check in out without visiting the front desk, book a future stay, order room service from a mobile phone and communicate with the property in real time. The app can be customized with the hotel’s colour palette and logo and provides additional digital-concierge features, such as itinerary, weather, maps, local information and special offers.

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