If we’re open, will they come?
That may well be the question that the U.S. travel industry is asking itself these days and the answer, according to Longwoods International is that 82% of Americans have changed their travel plans for the next six month due to the coronavirus.
That response is unchanged from Longwoods International’s previous tracking study and reveals that when those surveyed were asked whether they’d change their travel plans because of the pandemic, 50% said they would cancel some trips and 45% said they will reduce travel in the next six months. Those results have also remained steady over the past month.
Amir Eylon, president and CEO of Longwoods International, said of the findings: “We’ve clearly reached an inflection point in traveller sentiment surrounding the COVID-19 crisis. All of those who can be impacted have been, and those who have been impacted will continue to be so until the country begins to open up on a wide-scale manner.”
Supported by Miles Partnership, was fielded April 22, 2020 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over. Quotas were used to match Census targets for age, gender, and region to make the survey representative of the U. S. population.
The latest survey found that the percentage of American travellers planning trips in the next six months was 69%, far below the 87% planning trips six weeks ago. The coronavirus pandemic continues to be a more significant factor affecting U.S. travel in the next six months, compared with concerns about the economy and transportation costs.
If there is a bright spot in the latest results, it is that the percentage of those surveyed who indicated that the coronavirus pandemic would “greatly impact” their decision to travel in the next six months has trended slightly downward in the past four weeks, from 67% to 61%, though still far above the 35% on March 11. Federal health officials are viewed as the most important information source about the pandemic, followed at some distance by federal and state elected officials and state health authorities.
Go to https://longwoods-intl.com/ for more.