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Rosewood Hotel Group Launches Rosewood Raise to Support Associates and Communities Affected by COVID-19

Rosewood Hotel Georgia. Photo: Rosewood Hotels and Resorts, L.L.C.

HONG KONG — Rosewood Hotel Group has launched Rosewood Raise, a comprehensive relief initiative developed in support of the group’s associates who have been impacted by COVID-19, as well as the communities in which the group operates.

The Rosewood Raise Associate Relief Fund — managed by the Emergency Assistance Foundation, Inc., a 501c(3) charity created to design and operate multiple employer-sponsored disaster relief and employee hardship funds — aims to assist staff in corporate offices and managed hotels across its three brands — Rosewood Hotels & Resorts, New World Hotels & Resorts and KHOS. The fund will support associates whose jobs were amongst the first and most affected by the COVID-19 pandemic, prioritizing those facing financial difficulties due to health-related needs, as well as local communities that have been especially affected by the pandemic. Upon the containment of the current crisis, the relief fund will continue to support the group’s associates against future adversities and hardships.  

In its first two weeks since formation, the fund has received initial pledges of close to US$2 million from Rosewood Hotel Group’s corporate executives and associates, including salary contributions and a commitment from the company to match all employees cash contributions to the fund.

On the property level, several of the group’s hotels and resorts are supporting the local communities in which they operate, engaging in Rosewood-Raise efforts across the globe. Among the first properties in the portfolio to be affected by COVID-19, New World Hotels & Resorts’ hotels in Wuhan and Guiyang, saluted their cities’ medical workers by providing complimentary accommodations. Across the ultra-luxury Rosewood Hotels & Resorts brand, many properties throughout Asia Pacific, Europe and North America are supplying necessities and meals to medical associates, first responders and area hospitals, as well as to local organizations and charities aimed at assisting families and individuals in need.

“I’ve always believed people are the beating heart of the hospitality industry,” says Sonia Cheng, CEO of Rosewood Hotel Group. “Through Rosewood Raise, we wish to stand in solidarity and with gratitude for our associates and in support of the local communities that are so deeply affected by the COVID-19 pandemic. Our hope is that through this initiative we can provide assistance to our associates and communities who are facing serious hardship and let them know their Rosewood family is here to support them through this unprecedented time.” Through the launch of Rosewood Raise, Rosewood Hotel Group is committed to continuing to identify and execute future opportunities to support its associates and the global community through multi-layered fundraising activities and community service projects in the years ahead.  

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