Cruise Line Set To Host 100 WUATA Parties This Year
From Canada to Barbados and Puerto Rico and almost everywhere in between, Carnival Cruise Line is planning a 2020 WUATA Party in a city near you.
To drive home its enhanced “100 Reasons Why Use a Travel Advisor” message, Carnival is staging 100 WUATA Parties in 100 cities across North America and the Caribbean this year.
From a modest four events in 2019, Carnival is ramping up the party frequency with the goal of drawing 25 times more consumers than last year to learn why they should use a travel advisor to plan their vacation. As in the original WUATA Party plan, attending travel agents are encouraged to bring an existing client and a consumer who is a potential client to the event.
“Last year we found that a WUATA Party is a very effective way to strengthen the relationship between travel advisors and their clients and to help agents recruit new business,” said Adolfo Perez, Carnival’s senior vice-president of global sales and trade marketing. “By taking the 100 Reasons Why Use a Travel Advisor message to 100 cities, we expect to reach thousands more consumers in 2020. This is all part of Carnival’s commitment to deliver the best sales and service experience to travel advisors and their clients.”
Each free-to-attend WUATA Party will be held at a local movie theatre from 9:30 a.m. to 11 a.m. and will be hosted by the region’s business development manager. A select number of WUATA Parties will feature Perez as a special guest presenter.
WUATA Party programs include interesting industry insights, product updates, fun activities, classic movie snacks and prize giveaways. All consumers who attend will receive a special Carnival cruise offer from their travel advisor that is only available at a WUATA Party.
Registration is now open for WUATA Parties in April, May and June. Additional event dates will be posted on GoCCL.com, WUATA.com and Carnival’s trade and WUATA Facebook pages as they are confirmed. To register, agents should visit GoCCL.com or contact their business development manager.