In its ongoing quest to make travel sustainable, the TreadRight Foundation has taken the next step to achieve this goal by showcasing sustainable travel tips in its new video featuring its “People” Ambassador and Storyteller, Sarain Fox.
The foundation recognized that beyond the desire to be a sustainable traveller, many find it challenging to adopt the practices needed to travel responsibly.
To support them in the process and introduce the ways they can have an impact, the new fun and shareable video aims to provide practical tools to become a conscious traveller using a positive tone to make sustainable travel more accessible.
Sarain Fox, TreadRight’s “People” Ambassador and Storyteller, explains: “People generally assume sustainable travel will dampen their travel experience or make their vacation stressful, so my goal is to inspire people to come up with their own ways to make a positive impact.”
Fox said that: “My tip for travellers would be to research their options and choose conscious companies, while learning to get really honest about the impact they are making. Accountability matters.”
In 2019, on World Tourism Day, all team members of The Travel Corporation and its 42 family-owned and run brands including Trafalgar, Uniworld, Contiki, Insight Vacations and Red Carnation Hotels personally committed to TreadRight’s ethos as travellers, as travel providers and members of the global travel industry, by taking the #MakeTravelMatter Pledge — www.treadright.org/pledge/. The next step was to then put The Pledge into practice.
TreadRight’s new video — which is a guide for travellers and is aligned with the #MakeTravelMatter Pledge — helps travellers consider the ways in which they prepare for travel, how they interact with local communities while travelling and share positive messages upon their return.
It sheds light on how both big and small choices can have major impacts on the planet. Considerations for travellers addressed in the video include what to pack, single-use plastics, the ethical treatment of wildlife and how to support local economies and cultures.
Shannon Guihan, chief TreadRight & sustainability officer explains: “The message is simple. Small behavioural changes, when employed en masse, is how we make an impact. Consumers and the business community can lead the way and can start by signing The Pledge. Then, put it into practice.”
For more on the TreadRight Foundation, go to https://www.treadright.org/