Travel agents who rock by racking up points selling Carnival Cruise Line vacations have a new line of branded merchandise to choose from in the Loyalty Rocks! Program.
Now, in addition to gift cards, jewellery, sporting goods and 16 other product categories, agents can shop in the Carnival Store and select a “Travel Agents Rock” watch or T-shirt when they redeem points accrued for selling Carnival.
In the Loyalty Rocks! program, agents earn between five and 50 points per cruise booking made online, and more points can be accrued on higher stateroom categories and longer cruises. In addition, Carnival runs periodic limited-time promotions where bookings earn bonus points.
“Since we introduced Loyalty Rocks! in June 2018, the feedback we’ve gotten from advisors has been over the top,” said Adolfo Perez, senior vice-president of global sales and trade marketing for Carnival. “We gradually expanded to 18 categories of products, but agents told us they want Carnival-branded merchandise that tells the world they rock – and we listened.”
Agents who accrue 500 points can redeem them for either a blue T-shirt emblazoned with “Travel Agents Rock” in Carnival’s red, white and blue, or a unisex chrome wristwatch with the same legend on a Carnival blue face. The line plans to expand the Carnival Store category with more branded merchandise.
Loyalty Rocks! is available to agents with a valid GoCCL.com ID and password.