The U.S. hotel industry reported positive results in the three key performance metrics during November 2019, according to data from STR.
In a year-over-year comparison with November 2018, the industry posted the following:
• Occupancy: +0.3% to 61.8%
• Average daily rate (ADR): +1.0% to US$125.55
• Revenue per available room (RevPAR): +1.3% to US$77.62
“A sign of the times, this was the first month since July with increases across the three KPIs,” said Jan Freitag, STR’s senior VP of lodging insights. “Each of the performance metrics reached a record absolute level for a November, but overall performance growth was well below the long-term average. We’re projecting RevPAR increases of less than 1.0% for both 2019 and 2020—those will be the worst year-over-year comparisons in the metric since the recession. Regardless, any growth is still a positive.”
Among the Top 25 Markets, San Francisco/San Mateo, California, registered the largest jump in RevPAR (+21.5% to US$203.61), due to the only double-digit lift in ADR (+14.2% to US$259.80) and the highest rise in occupancy (+6.3% to 78.4%).
Anaheim/Santa Ana, California, posted the second-largest increases in ADR (+7.5% to US$159.41) and RevPAR (+10.5% to US$119.51).
Overall, 15 of the Top 25 Markets recorded a RevPAR increase.
Boston, Massachusetts, saw the steepest decline in each of the three key performance metrics: occupancy (-10.5% to 69.4%), ADR (-7.0% to US$183.53) and RevPAR (-16.8% to US$127.33).
New York, New York, reported the second-largest drop in ADR (-6.1% to US$267.94), which resulted in the second-steepest decrease in RevPAR (-7.2% to US$232.85).
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.
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