G6 Hospitality, the parent company of the Motel 6 and Studio 6 brands in the United States and Canada, announced Adam Cannon has been promoted to the newly created position of VP, brand management. He will report directly to CEO Rob Palleschi.
In his new role, Cannon will focus on the development of a new brand-management business unit. He will be responsible for outlining brand objectives, establishing reporting and performance goals and ensuring alignment across the enterprise.
Cannon previously served as VP of operations for the Studio 6 extended-stay product. He and his team were instrumental in the development and implementation of critical needs for the enterprise, collaborating across departments within G6 Hospitality in both the owned and franchise environments.
Before that, he spent 16 years at Wyndham Hotels & Resorts, in roles ranging across both regional and brand operations. Cannon served as VP, operations for four of Wyndham’s economy brands throughout his tenure.