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Serena Hotels to launch enterprise brand mobile app

Serena Hotels & Resorts has signed a deal with Intelity to build a custom branded mobile experience for its guests. The upscale hospitality brand is best known for its collection of luxury hotels, resorts and safari lodges within East Africa, Mozambique and Asia. 

Serena Hotels’ new brand app will enable guests to book and manage reservations, check in and out, and download a mobile room key directly to their smartphone. Additionally, the app will support service requests, mobile dining orders, messaging with staff, and local and property information, while easy access to amenities will simplify the booking process for spa, dining and tours. 

From an operations perspective, Intelity’s staff-facing dashboard collects and streamlines workflows, tracks all activity and offers real-time operational insights with built-in escalations and reporting. Staff can also use the platform to manage propertywide or targeted promotional offers to drive added revenue. 

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“Our platform’s scalable brand app allows Serena to select the functionality and design that best fits their needs without having to invest in developing or troubleshooting the tech in-house,” Intelity President/COO David Adelson said in a statement.

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