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ALG plans new Secrets hotel for Aruba

Apple Leisure Group’s AMResorts has signed a new resort brand management deal for Aruba. 

The agreement will bring the first Secrets Resorts & Spa-branded property to the island. The 600-room Secrets Baby Beach Aruba will open on Baby Beach, close to San Nicolas. 

The adults-only resort is expected to finish construction in the fourth quarter of 2021.


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“The Caribbean region remains a main focus of expansion for ALG and we are thrilled to be adding the destination of Aruba to our growing branded portfolio,” said Javier Coll, EVP and chief strategy officer of ALG. “The island continues to be in high demand, with [more than] one million yearly visitors and the recent emergence of a major luxury eco-tourism market. These factors, along with the Caribbean’s overall forward momentum, give us great confidence in the short- and long-term potential of the destination.” 

ALG is also preparing to open the Dreams Curaçao Resort, Spa & Casino and the Secrets St. Martin Resort & Spa in the coming months. 

AMResorts currently has 66 branded resorts with 24,000 rooms in its portfolio across Mexico, the Caribbean, Central America and Spain. The company has nearly 9,000 further rooms under development. 


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