TORONTO — Days Inns – Canada has announced a two-year partnership with the Canadian Hockey League (CHL).
“After a successful launch in 2018, we’re thrilled to have Days Inns – Canada on board as a dedicated affiliate partner for the next two seasons,” says Kyle Ferguson, director of corporate partnerships, Canadian Hockey League. “Strategic partnerships are a fundamental part of our strategy and we value the support of those like Days Inns – Canada, who share the same vision we do.”
The hotel chain’s sponsorship deal will feature branded web presence, in-ice logo placement, video-board commercials and an in-venue kiosk as a part of the CHL’s national-events calendar, which includes the CIBC Canada Russia series, the CHL/NHL Top Prospects game and the Memorial Cup.
“With CHL teams in 60 markets, the onsite presence in local communities is invaluable,” says Ally Wesson, senior director of Marketing, Days Inns – Canada. “These events provide us with the unique opportunity to connect with CHL fans from near and far, while showcasing our brand.”