While renowned for its spectacular beaches and coral reefs, tourism officials from Anguilla are sending a message that the Caribbean island is much more that.
Donna Banks, chairperson for the Anguilla Tourist Board, was in Toronto last night (Oct. 23) and hosted a trade dinner at the Royal York to update agents on all that’s new in Anguilla.
“We’re focusing on the authenticity of the Anguilla experience, beyond the great beaches,” said Banks. “A focus on tours and activities [such as caving] and culinary. Also, the people are our greatest asset.”
She added that travellers “come as visitors, but leave as friends.”
And while known for its high-end, luxury properties, Banks noted that accommodation on the island is very diverse and ranges from super deluxe to small, authentic properties.
The tourism official also noted that 2019 is set to be a record-breaking year for Anguilla in terms of arrival numbers. From Canada, the numbers are up 10% from the previous record-setting year of 2014.
“We’re looking forward to a fantastic winter season,” she said.
She credited the success to an increased presence in the market, a better social media presence and a new web site.
Banks noted that getting to Anguilla has never been easier with most Canadians flying into St. Maarten and then taking a 20-minute ferry. Airlines that serve the region include Air Canada, WestJet, Air Transat and Sunwing.
Pictured at the event are Banks (l) and Stacey Liburd of Long Bay Villas, Anguilla.