“We Depend 99% On Our Travel Trade Partners”
Not to put too fine a point on it, but Luxury Gold depends on travel agents to listen, remember and support it and clearly, Canadian agents have responded as Brad Ford will tell you.
“Luxury Gold experienced a very good year in Canada in 2019, where we had 22% growth which is really a point of pride for us,” he told Canadian Travel Press.
Ford, is president of both Insight Vacations and Luxury Gold, and along with The Travel Corporation’s chief executive, Brett Tollman and the head of travel experiences for both Insight and Luxury Gold, Claire Hanney, and Tourism Ireland’s Dana Welch, hosted a special evening in Toronto recently to thank about 50 of their top travel agency partners for the support they’ve given to Luxury Gold.
He explained that the evening wasn’t a product launch, rather it was “designed to be a recognition of our very top travel advisors and a celebration of their incredible support over 2019 as well as the way that they’ve really embraced Luxury Gold.”
Ford told CTP that the idea for the event – which was hosted in partnership with Tourism Ireland and featured Irish, Michelin star chef, JP McMahon — was to show its agency partners that “the quality and the incredible luxurious touches that are being featured this evening are all featured throughout the many, different journeys that we have with Luxury Gold.”
For the full story, check out this week’s issue of Canadian Travel Press