Vision Travel is is formally rebranding its corporate division to Direct Travel – the French name will be
les services Direct Travel — following its merger with Direct Travel, Inc. in April of 2017.
Joel Ostrov, president, Canada East region, said: “The rebrand to Direct Travel is the next big chapter in our story. Consolidating our brands enables the company to stand out, not only within the travel industry, but also within the ever-growing travel technology ecosystem.”
The rebrand marks a new chapter in Direct Travel’s history as two brands become one to form a stronger, more consistent brand in the industry.
Brian Robertson, president, Canada West region, commented: “We are excited to grow and strengthen the brand by becoming one – Direct Travel, Inc. We’re consistently evolving to meet the changing needs of Canadian organizations and we’re committed to doing so without sacrificing the great service our clients have come to know and expect from us. This represents the next stage in our growth plan.”
There will be no changes to Vision Travel’s client services, locations, or personnel as a result of the rebrand.
The leadership team will remain in place with Robertson and Ostrov setting the strategic vision and overseeing execution for each of their regions.
The organization’s leisure division will continue to operate under the Vision Travel brand in the Canada West region, with over 45 storefront locations across the country.
The Canada East region will transition both corporate and leisure business.