NATIONAL HARBOR, MD.—Best Western Hotels & Resorts launched its newest brand SureStay Studio at its 2019 Best Western North American Convention and Global Conference Sat., Oct. 5. The extended-stay brand joins SureStay, SureStay Plus and SureStay Collection as the fourth member of the company’s SureStay Hotel Group.
Ron Pohl, SVP and chief operations officer at Best Western Hotels & Resorts, told attendees SureStay Studio is intended for both conversion and new construction. Its 32,000-square-foot, 67-room prototype, he said, comes with a construction cost estimate under $60,000 a key.
“SureStay Hotel Group is the perfect home for a premium-economy extended-stay brand and the launch of SureStay Studio comes at a critical time,” Brad LeBlanc, SVP and chief development officer at Best Western Hotels & Resorts, said in a statement. “The economy extended-stay segment is hot right now. As one of the most profitable segments in the industry, we’re seeing growing demand from both developers and travelers. SureStay Studio is a value-engineered prototype offering developers strong [return on investment].”
Launched in October 2016, SureStay Hotel Group is expected to surpass 300 locations globally by the end of the year. Best Western Hotels & Resorts encompasses 17 brands and approximately 4,700 hotels.