Home / Innovation / IHG signs agreement to expand franchise presence across Africa

IHG signs agreement to expand franchise presence across Africa

InterContinental Hotels Group has signed a master development agreement with Aleph Hospitality to develop 10 franchise hotels across its brands in the midscale and upscale segments. The agreement was signed at this week’s Africa Hotel Investment Forum in Addis Ababa, Ethiopia. The MDA will see IHG expand its presence in Africa across key countries such as Kenya, Ethiopia, Nigeria, Morocco, Algeria and Ghana.

The addition of new hotels, as a part of the agreement, will strengthen IHG’s portfolio in the continent, across six brands: Crowne Plaza, Voco, Hotel Indigo, Holiday Inn, Holiday Inn Express and Staybridge Suites.

“Key markets across Africa continue to see solid growth in tourism key performance indicators and we remain optimistic of the long-term potential for the hospitality sector,” said Pascal Gauvin, managing director, India, Middle East and Africa, IHG. “The increasing number of international guests will drive a surge in demand for world-class accommodation and these new properties will cater to the needs of travelers looking for high-quality hospitality experiences.”

FREE DAILY NEWSLETTER

Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.

With a portfolio comprising nine hotels across five countries on the continent and plans to expand to 35 hotels across the MEA region by 2025, Dubai-based Aleph Hospitality manages hotels directly for owners.

IHG operates 29 hotels across six brands in Africa: InterContinental Hotels & Resorts, Six Senses, Crowne Plaza Hotels & Resorts, Holiday Inn, Holiday Inn Express and Staybridge Suites.

Read more on

Check Also

Hotel Revenue Management: 3 Key Concepts for Modern-Day Success

The following is a brief excerpt from The 2019 Smart Decision Guide to Hospitality Revenue …