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TravelBrands, SickKids Score A Hole In One

It was a day of good shots, bad shots, fun and games, but mostly a day about charity as TravelBrands hosted the sixth instalment of its Annual Golf Classic – raising funds for SickKids – at Eagles Nest Golf Club in Maples, Ont.

Last year, TravelBrands surpassed its five-year goal of exceeding the $1-million mark raised. This year’s goal was to raise another $275,000 for SickKids, which was easily done, thanks to the generosity of participants. More than $550,000 was raised through entry fees, a silent auction, 50-50 draw and donations.

TravelBrands president and CEO Frank DeMarinis (pictured in top photo with special guest Ava and her mother) was thrilled and set a new goal of raising $2 million for SickKids.

“It’s a great cause, and not just for Canada. It [SickKids] is renowned worldwide.”

Special guest emcee for the evening’s gala dinner was Jack Armstrong, former basketball coach and Toronto Raptors sportscaster.

But the star of the show was special guest Ava, a SickKids heart transplant recipient who was on hand with her mother.

Other highlights of the tournament included a Caesar Station, Barbados Rum Tasting, Whiskey Tasting, Jamaican Jerk Chicken Station, Food Truck and an ice cream truck. The day also featured a BMO Million Dollar Shootout (not won) and helicopter ball drop (with one lucky golfer winning a trip for two).

On a side note, DeMarinis described the transition of H.I.S.’ recent acquisition of TravelBrands as “fantastic.”

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