Value-Centric Brand Unveils Fresh New Look
As Cosmos launches its 2020 vacation lineup, the value-centric brand has also unveiled a fresh look and feel, including a new tagline – “Adventure is Knocking.”
“Cosmos has always proven popular with Canadians who appreciate the convenience of an escorted tour at an affordable price. We allow them to have more ‘wow’ moments around the world, and include more free time for them to explore on their own,” says Stéphanie Bishop of the Globus family of brands, Cosmos’ parent company. “Our new, friendly logo and tagline ‘Adventure is knocking’ reflects the brand’s approach to making memorable vacations more do-able.”
With its new look and feel, Cosmos is celebrating the “unparalleled and attainable access its tours provide travellers with value-centric vacations” in 67 countries on six continents. And, according to Bishop, Cosmos vacations have never been more popular. In fact, Cosmos sales have grown 40% in the last five years, thanks especially to the popularity of its tours to Italy, Britain and Greece.
“Travel agents know and trust Cosmos to delivery excellent value and reliability,” says Bishop. “And with these vacations, priced from just $132 a day, we help clients turn ‘what if’ moments into ‘yes I did it!’ experiences, expanding their horizons in Europe, South and Central America, Asia and Africa.”
Agents can also celebrate Cosmos’ re-brand this fall with the introduction of new brochures, complimentary marketing materials and a new video inviting their clients to discover adventures in the world around them.