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W Hotels Brand to Debut in Toronto

TORONTO — Marriott International, Inc. and Larco Hospitality are bringing W Hotels to Toronto next summer.

The nine-storey, 255-room W Toronto, located in the city’s Yorkville neighbourhood, will be surrounded by high-end boutiques, galleries and design studios, as well as cafés, bars and fine-dining restaurants. The $40-million design transformation, which began in July 2019, will reimagine the Toronto Marriott Bloor Yorkville Hotel, including the property’s guestrooms, restaurants and amenities and feature bold design, signature Whatever/Whenever service and innovative programming. 

“We’re applying a unique, vibrant sensibility to the upcoming W Toronto, one that has not been seen before in Toronto,” says Paul Cahill, area vice-president, Eastern Canada for Marriott International. “The exciting evolution of this property into Toronto’s first W hotel is consistent with the ongoing evolution of this Toronto neighbourhood, whose vibrancy, sophistication and density continues to grow. This is a strategic location for the brand and we foresee it welcoming international business and leisure travellers, but also becoming a destination for urban thrill-seekers.” 

W Toronto will draw inspiration from social, historical and physical insights and embed elements of each into the rooms and public spaces. Upon entering the hotel, guests will be immersed in a modern biophilia and a laboratory-style experience that leads to breath-taking indoor/outdoor spaces.

When it opens, W Toronto is expected to feature multiple food-and-beverage venues, including an indoor/outdoor lobby bar and lounge equipped with a DJ booth/recording studio for collaborating, broadcasting and recording podcasts; a specialty restaurant and a ninth-floor rooftop restaurant, accessible from street level with a glass exterior elevator; and a unique coffee and cocktail bar. W Toronto will also feature a 3,300-sq.-ft fitness facility and 4,800 sq. ft. of meeting space. 

W Toronto will embody the brand’s signature work hard, play hard philosophy, with FUEL-focused activities (fitness-and-wellness programming), including weekly workouts and healthy cuisine. 

This signing also underscores Marriott’s growing luxury portfolio in Canada, where the company now has seven open luxury hotels, along with additional projects set to be announced before year-end. 

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