Home / Innovation / Upcoming Vienna Ikea will have Accor-branded hotel

Upcoming Vienna Ikea will have Accor-branded hotel

Vienna is getting a new Ikea furniture store by the Westbahnhof train station—with a new Jo&Joe hotel from Accor on its top floors. 

Construction work on the seven-story City Ikea at Westbahnhof station will launch in January 2020, and is scheduled for completion in 2021. The hotel will be an Open House by Jo&Joe with 345 beds, a restaurant and a rooftop bar.
 
After openings in Paris and Hossegor, France, and with seven signed projects for Vienna; Rome; London; Budapest, Hungary; Glasgow, Scotland; Paris; and Rio de Janeiro, this will be the first Jo&Joe in the German-speaking region. Jo&Joe’s entry into Austria underpins the brand’s international expansion plan.  
 
The Jo&Joe brand combines hostel and traditional hotel elements. “Our first Jo&Joe Open Houses have already proven to be wildly popular, as the concept blends the best of private-rental, hostel and hotel formats,” Francois Leclerc, VP brand & operations, Jo&Joe, said in a statement. “We are very enthusiastic about our partnership with Ikea and our newest location in Vienna, where we feel our commitment to freedom, autonomy and brilliant design will fit right in with the city’s aesthetic and the guests who travel here.”  
 
The furniture store on Äussere Mariahilferstrasse will respond to current megatrends and will adjust to “changing shopping patterns and new forms of mobility that do not involve cars,” the company said in a statement. The building’s facades will have live plants and the rooftop park will be accessible to the public. 

Read more on

Check Also

Managing RevPAR For Profits – By Robert Mandelbaum and Bram Gallagher Ph.D.

Per the name, the historical role of revenue managers has been to maximize revenue – …