MISSISSAUGA, Ont. — Kruger Products L.P. and the Nature Conservancy of Canada (NCC) have formed a new, three-year partnership. Kruger Products is supporting NCC’s Nature Destinations program, which invites Canadians to experience some of the country’s greatest examples of nature.
Nature Destinations offers everything from short boardwalk strolls to day-long hikes, from nearby city escapes to immersive outdoor adventures in remote locations across the country. The program — launched in 2017 with 20 properties — is growing in scale, with more sites designed to provide in-nature experiences added every year.
“This is about connecting Canadians with nature so they can make informed decisions about safeguarding our environment,” says Steven Sage, vice-president Sustainability & U.S. Marketing, Kruger Products. “It isn’t enough for companies to make sure sustainability runs throughout their operations; consumers need a personal appreciation for nature so they make the right choices.”
Sustainability and conservation are key priorities at Kruger Products. It was the first Canadian tissue company to earn Forest Stewardship Council (FSC) Chain of Custody certification and today offers one of the largest portfolios of third-party-certified tissue products in North America for consumers and away-from-home customers. This new partnership reinforces that simple acts, such as supporting companies and brands that care for the environment, contribute to caring for Canada’s nature destinations.