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Coast Hotels selects IDeaS’ automated technology

Coast Hotels has selected IDeaS as its technology partner and is implementing IDeaS G3 RMS at 20 of its Canadian properties. Coast Hotels’ selection process involved a full team of experienced end users who tested a range of revenue-management systems.

Coast Hotels offers a wide variety of hotel accommodations, with 4,559 total guestrooms in Canada and the United States. Having always operated in a manual, spreadsheet-reliant environment, the company recognized the competitive need to enhance its revenue-management culture and practices with automated data analytics to drive optimal forecasts and pricing.

Advanced features in IDeaS G3 RMS such as group evaluation, what-if analysis and last room value enable the capture of the best revenue opportunities. This machine-learning-based automation allows Coast Hotels’ revenue team to focus on what they do best, analyze and strategize, rather than simply collecting and entering data.

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Critical to this rollout was the data integration between IDeaS and the hotels’ existing property-management system. This integration allows greater connectivity between the two data sources to enhance the user experience and overall efficiency for Coast Hotels.

“We were missing out not being able to see the full picture and our manual process didn’t leave us enough time to focus on anything else. The knowledgeable support team we’ve worked with at IDeaS has been phenomenal,” Nooshi Akhavan, director of revenue performance and distribution for Coast Hotels, said in a statement. “They have a firm understanding of our business and are helping us change the revenue management culture of Coast Hotels. IDeaS G3 RMS gives us the opportunity to change how we sell and be more dynamic and relevant to our customers. With the decisions the system is showing us for future dates, I’ve already identified some tremendous opportunities.”

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