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Red Roof Partners with RateGain Technologies

DALLAS — Red Roof has partnered with RateGain Technologies for comprehensive price intelligence and parity tracking.

“After an extensive review process, we selected RateGain to leverage its powerful solutions that will support our business with accurate data to build the right pricing strategy across all third-party platforms,” says Timothy R. Wiersma, vice-president of Revenue Management at Red Roof.

Red Roof will be using RateGain’s Optima and Parity+ programs, which will provide the economy hotel chain with new-age price intelligence, rate shopping and advanced rate-parity tracking solutions.

Maintaining rate parity is a core feature of Red Roof’s brand promise and RateGain was chosen because of its strong reputation in this area.

“The hospitality industry is witnessing both growth and intense competition at the same time,” says Chinmai Sharma, president of RateGain. “Our AI/ML-based pricing solutions will provide Red Roof with the capability to strategically price their room inventory to drive bookings and maintain rate parity.”

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