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SBE makes 2 VP appointments

International lifestyle hospitality group SBE expanded its executive team this month with the appointments of Beverly Ramsook and Rohit Anand as VPs of revenue management and global brand partnerships, respectively.

Ramsook joins SBE with extensive experience in revenue management, distribution, e-commerce and call center operations. Before starting at SBE as VP of revenue management, she held the same role at Performance Hospitality. Before that, she served as VP of hotel supplier relations and sales at Hickory Global Partners and VP of revenue management and distribution at Denihan Hospitality Group.

Anand, SBE’s new VP of global brand partnerships, joins the company after nine years with Dream Hotel Group, where he most recently served as VP of brand activation and partnerships. In his new role at SBE, he will work directly with Chief Brand Officer Michele Caniato on building the company’s lifestyle partnership portfolio.


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“The addition of these two highly qualified executives will help reinforce our operational infrastructure, as well as supercharge our already impressive growth in global partnerships,” Sam Nazarian, founder/CEO of SBE, said in a statement. “Both these roles are also critical to supporting the integration currently underway with our partner, Accor.”

SBE’s portfolio includes 29 hotels and more than 180 culinary, nightlife and entertainment venues. Its established and upcoming hotel brands comprise SLS Hotel & Residences, Delano, Mondrian, The Redbury, Hyde Hotel & Residences and The House of Originals.


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