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Rosewood Hotel Group makes 8 executive appointments

Rosewood Hotel Group has made a wave of new hires and promotions at the executive level. These eight appointments include a new chief information officer and an assortment of VPs at both the regional and global levels.

The company named Micah Friedman its new chief information officer. In his new role, he will lead Rosewood’s global information-technology organization and work with the group’s leaders to transform its digital business. Before joining the company in June, Friedman led travel and hospitality management consulting for Cognizant Technology Solutions. Before that, he served as director of Oracle Corporation’s hospitality industry business unit.

Rosewood promoted Achim Lenders, its SVP of operations for the Americas and Europe, to group VP of global operations, where he now is responsible for providing operational leadership and aligning strategies across the company’s various brands and regions. Before joining Rosewood in 2017, Lenders worked across China, Japan, South Korea and Australia in senior positions at Starwood Hotels & Resorts Worldwide and Hyatt Hotels Corporation.


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The company promoted its VP of sales and marketing in the Americas and Europe, Caroline MacDonald, to VP of global sales and marketing, where she now oversees the global sales team, corporate revenue management and distribution efforts across its Rosewood Hotels & Resorts, New World Hotels & Resorts and KHOS brands. Before Rosewood, she served as SVP of sales and marketing and then chief marketing officer at Auberge Resorts Collection.

Rosewood also promoted Irene Hoek, formerly its VP of development for Europe, to VP of global residential development. Now, she handles all matters relating to the company’s residential division, which comprises 12 existing projects and has an additional nine in the pipeline. During her more than 20 years in luxury hospitality, Hoek has worked with Aman Hotels & Resorts, Dorchester Collection and IHG.

Bede Barry joined Rosewood in June as VP of operations for the Americas. Previously, he helped oversee a combined inventory of 5,541 rooms as VP of operations at The Venetian Macao and The Parisian Macao. During his more than 30 years in the industry, Barry has worked with Sands China, Mandarin Oriental Hotel Group and Hyatt.

The company named Milet Lukey VP of talent and culture for the Americas. Until his appointment at Rosewood, he worked as VP of talent and culture at Auberge Resorts Collection. Lukey, a more than 25-year veteran of the industry, has worked with SH Group Hotels, Dorchester Collection and The Ritz-Carlton Hotel Company.

Rosewood appointed Jeffrey Wong VP of finance for the Americas and Europe. Wong previously served as VP of finance and business support for North and Central America with Accor and corporate director of finance and business support for Americas, East and Canada at IHG.

As VP, financial controller, Asia Pacific, Middle East and Africa, Jack Xiao will support companywide corporate initiatives as a key member of Rosewood’s global finance leadership team. Before joining the company, Xiao worked as director of finance for the same region at manufacturing company Kohler Company.

Rosewood Hotel Group encompasses four brands: Rosewood Hotels & Resorts, New World Hotels & Resorts, Penta Hotels and Khos. It consists of 67 hotels in 23 countries.

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